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Liquor industry mulls generic ad push amid sales dip
New York ad agency Bozell Worldwide, famed for milk and pork campaigns, presented to liquor industry officials about a potential generic TV ad push to win over beer and wine drinkers. Industry critics warn of trivializing drinking, while officials say no decisions or budgets exist yet as U S spirits sales show a 20 percent drop from 1985 to 1995 and a 1 percent rise later.
MENTIONED IN THIS ARTICLE
New York
Bozell Worldwide
Bozell
U.S
Judy Blatman
Distilled Spirits Council of the
United States
CNN
TNT
A&e
Lifetime
USA Network
Adam’s Business Media Liquor Handbook