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Newspaper
Winchester Evening Star
Location
Winchester, Virginia, United States of America
Date
Jun 26, 1930
Page
5
Ward's in Winchester announces a six day sale starting Saturday June 28 and ending July 5 with the store closed July 4. Local Winchester staff plan an aggressive event to showcase value and stretch customers buying dollars while highlighting Ward's service and community ties.
Ward Stores in Winchester offers in store selection plus access to a Baltimore mail order plant. Customers in Winchester Frederick and nearby counties can shop in person or place orders for direct shipment. Budgets plans provide easy delayed payment options.
Montgomery Ward announces the Wardway de Luxe Electric Washer with a porcelain tub and gyrator-type agitator. Displayed at 550 stores with mail order, the unit is offered at low price through direct distribution and a Budget Plan. A Great Employee's Sale adds a complete laundry outfit free with every washer sold.
Dependable store showcases the new 1930 Screen Grid Radio and Porcelain Enamel Washing Machine plus incubators and hundreds of articles. Analyzed in its own laboratories, the line highlights up-to-date designs, colors, and appliances to modernize homes.
A six day carnival of bargains invites shoppers to the store opening and daily visits. The ad notes many specials will not be advertised and urges early attendance to maximize thrift and savings during the sale.
The 1930 Windsor line of oil gas and gasoline ranges offers a fresh color and design upgrade. The new models are ready for inspection and feature a Budget Plan that makes purchase easier by spreading payments over time.
Mr. John S. Caffee, born in Norfolk and a VPI graduate of 1917, is the Winchester Ward Store manager. Formerly at the Bristol Virginia Ward store, he was chosen last September to lead in Winchester, with Ward backing him to build a top local institution. The Ward organization believes his leadership will elevate Winchester among its 500 stores.
In the Auto and Electrical Department Miss Ponn leads with strong experience since the shop opened. For car parts or electrical fixtures see Miss Ponn to meet your needs in a pleasing way.
E C Browne, longtime tire veteran, now heads Windsor’s Riverside department after moving from Bayard Virginia where he led Bayard High School. Ward's offers free mounting of all tires under his watch.
Photography and printing by Jolliffe's Studio in Winchester produced daily photographs for a large employee sale. The Evening Star provided quick action on the four page advertisement, and the post office helped handle thousands of circulars through the mail.
In the Ward store behind the scenes office manager and cashier Miss Virginia Baker oversees clerical details to run the large store smoothly. Bookkeeper and stenographer Mrs Elvira Chichester supports her with keen cooperation.
Miss Elizabeth Larew advised to see Miss Larew in the Sporting Goods Department for ready stock in excellent condition. She can outfit for fishing tennis baseball or any sport with all the required gadgets.
Kathryn Moulden longtime piece goods department head invites shoppers to visit during the Employees Sale. Her skill and attention help customers select the merchandise they desire plus value offerings for every home seamstress.
Miss Lucille Croghan, manager of the hardware department, promotes a big Employees’ Sale with hundreds of timely bargains to lure shoppers during vacation season. The basement crew emphasizes customer access to these deals.
Mrs Aminta Burke oversees the ready to wear and millinery departments on the second floor directing customers to the right garment or hat for occasions. She personalizes attention and strives to ensure outfits are in harmony with present modes.
Robert Brill is in general charge of our in floor and specializes on men’s clothing. His years in fitting and Ward’s tremendous war service show it takes a high-priced custom tailor to equal.
Mrs Stimmel oversees hosiery to meet the needs of every family member through all seasons, ensuring supplies and service. Her shop emphasizes attentive care and reliable products in hose and lingerie.
Ruth Duncan leads the shoe department at the Winchester store assisting customers with the exact fit and right style. The department is praised for high volume sales and money saved for shoppers.
Mrs Mary Barley a longtime Stephens City resident and efficient saleslady has been with Montgomery Ward since its opening here Her suggestions will help fix up your home attractively with minimal expenditure
Ward's department store promotes a massive employes sale across its integrated shops in Winchester. The ad extols community benefits, Ward price leadership, and world class standards while inviting shoppers to participate in a historic bargain event.
Frank J. Gobble, a Bristol Tennessee native and former Bristol Virginia merchandise manager, is named assistant manager at Montgomery Ward’s Winchester store. He and his family live at 413 North Loudoun street, with children Gene and Jennie. The company expects the Winchester store to grow into a full stock outlet.
Alma Grim runs the house furnishings department with Mrs John Hubbard assisting. They promise attentive service to customers amid a friendly store atmosphere. A comic dialogue follows about daily life and plans for a new Bodnet plan and buying radio set.
A Winchester Ward store presents itself as a single location offering a tire shop with current-size casings, auto accessories and batteries, a large men’s clothing department, home sewing fabric, hardware and stoves, radios, and furniture rivaling city retailers, all under one roof.
A six day sales event at Ward store runs daily with special features and new bargains each day. The store closes July 4 and ends the event Saturday July 5 with displays announced in papers. Patrons are urged to visit each day for changing bargains.
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