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Sponsors Taboos Shape TV Deals and Color Plans
Aide hurries with a cigarette case prop for a spy series as sponsors worry about product placement and image. Bottlers seek to avoid headaches, while pet foods and breakfast brands push onscreen uses. NBC shifts Today Show to color in Hollywood. Perry Como returns to color studios in New York next season.
MENTIONED IN THIS ARTICLE
Ocam Wedene Ducer
SA Yan
NBC
Ed Sullivan
New” York
Hollywood
CBS
Perry Como
New York