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Newspaper
Whitewright Sun
Location
Whitewright, Texas, United States of America
Date
Nov 12, 1942
Page
4
Notice announces mailing of the Whitewright SWUM as second class matter and states notices of entertainment or monetary consideration will be charged at standard advertising rates. Memorials and resolutions of respect will also incur charges.
The weekly publication notes a two year political hiatus only to 1944 and compares World War I with the current conflict. It ponders Hitler’s fate and fate of Germany, suggesting he may reveal weakness and face universal rejection.
The article surveys how Nazi occupation costs in France rose to 186 billion francs funded by Bank of France advances. It explains inflation as a weapon, the pricing cycle against French assets, and how Allied and Vichy finances intertwine to sustain German payments. It notes wage stabilization and rationing actions affecting motorists and tires.
President Roosevelt announced a powerful American force has landed on the Mediterranean and Atlantic coasts of French North Africa to aid allies in Russia. The U S Army split into three groups striking Algiers Oran and areas near Casablanca with Algiers capitulating within 24 hours and British support forthcoming.
An assemblage of fragments blends humor and history from Texas life. A recruiting officer questions a colored applicant about experience, a 92 year old flat iron is donated to a scrap drive, and a columnist recalls a West Texas editor’s sketch of a road vigil and questions of opportunity, hope, and aging on life’s journey.
Tax tips urge taxpayers to use every deduction. With a 19 percent federal tax on tax liable dollars, each $5 deduction saves at least 95 cents. Major items to track include doctor bills and other eligible expenses.
Advice on tracking deductions after 1943 including Victory tax insurance premiums debt interest and taxes. Emphasizes keeping receipts for charitable contributions and cash gifts while noting panhandlers with income over 500 must file tax returns.
A former merchant recounts his business ruin caused by rivals who did all the advertising. The tale illustrates that ideas, products, and people fade from memory without ongoing promotion. References to Goldsmith and Shakespeare frame the lesson about self and external advertising.
The passage extols advertising as essential for democracy and industry. It likens advertising to courtship, oratory, preaching, propaganda, teaching, and salesmanship, arguing that without public notice of talents and products, progress stalls and talents go unseen.
Practical eight rule guide for maximizing coffee flavor. Use pound purchases as needed, select grind to pot, store in tight canister, measure coffee and water precisely, use fresh cold water brought to a fast boil, brew only what you need, repurpose leftovers in desserts, and keep pots and bags thoroughly clean.
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