How a Small-City Merchant Built Up His Business
A Portsmouth Ohio furniture dealer George W Sheets grew his enterprise by heavy newspaper advertising. In 1931 he allocated 95 percent of its ad budget to papers, now carrying about 40 000 dollars stock and 125 000 dollars in receivables. He credits ads with drawing customers through floods strikes and depressions and says he would quit only by handing in the keys.
MENTIONED IN THIS ARTICLE
Bureau of Advertising
American Newspaper Publishers Association
George W. Sheets
Portsmouth
Ohio
The
Sheets Furniture Company
Sheets
Captain Declares He Picked Up the Pieces
An evening family scene ends with Captain, age four, proudly saying he picked up the pieces after Lorraine, eight, washed the dishes and Betty Jean, six, dried them.
MENTIONED IN THIS ARTICLE
Dad
Lorraine
Betty Jean
Half Million Workers Ready for Membership Drive
The American Red Cross launches its largest two decade membership Roll Call from November 11 to 30. Norman H. Davis says demand for services at home and in war torn Europe justifies expanded support. Last year 5.7 million Americans joined and aided 157 disasters while training thousands in First Aid and health education.
MENTIONED IN THIS ARTICLE
RED Cross
Washington, D. C
Legion Honor Guard
Peter DeGraw
American Red Cross
Norman H. Davis
Warstricken
Davis
Europe
America
Mr. Davis
Games By J. W. Henry
The essay contrasts ancient Greek athletic culture with modern school athletics, urging balance between mind and body. It critiques overemphasis on sports, notes English spelling tests and a practical joke on spelling, laments Sunday games and gambling at ball games, and calls for focusing on fundamentals.
Backfield Blues and Crowd Pressure in a Gridiron Hustle
A speaker laments the brutal theater of youth football praising players who perform daring stunts for a cheering public while condemning boneheads who invite taunts. He warns players that after 40 they are no longer wanted and compares aging athletes to worn-out farm animals, ending with a personal sign off about aging and free speech.
MENTIONED IN THIS ARTICLE
Trojans
Satan
If I Knew a Box for Smiles and Frowns
Unknown verse imagines a box that could hold all smiles to share them widely, and a larger box for all frowns gathered from nursery, school, and street. The speaker envisions a giant unlocking a giant box and dropping the contents to the deep sea.
Cotton Allotments Being Prepared for 1940
E N Holmgreen state AAA administrator says all 1940 cotton allotments will be mailed by mid November after state and county offices complete required Washington and county breakdowns. Several Texas counties have already provided farm cotton histories for computing allotments.
MENTIONED IN THIS ARTICLE
E. N. Holmgreen
AAA
Texas Couries
Washington
Holmgreen
Franklin
Delta
Titus
Morris
Rains
Marion
van Zandt
LaSalle
Coke
Somervell
Bosque
McLennan
Williamson
Frio
Maverick
Zavala
State Office
Sin of ingratitude cited as world’s greatest sorrow
Tennessee pastor asks congregation what sin causes the most sadness. Responses include war murder adultery divorce rejection of Christ and hatred. A Bible handbook was promised to the one who gave the correct answer. The winning reply identified ingratitude as the root cause.
MENTIONED IN THIS ARTICLE
Tennessee
Savannah News
Also Mentioned on This Page
Barbee & Bassett
Insurance Agency
J. W. Henry
Greece
England
Sherwin-Williams
Whitewright Lumber Co
Kidans CO
Com
Exchange Building
Atlanta, Ga
Are. You
Gomer May
Safe Deposit Box
First National Bank
Member
Federal Deposit Insurance Corporation
LaRoe’s
Texas
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!