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This newspaper page contains 3 articles. Subscribers can read the full text of each article.
Newspaper
Weekly Call
Location
Troy, Illinois, United States of America
Date
May 21, 1897
Page
3
The piece argues advertising works like compound interest with repeated exposures. Each new insert deepens impression, builds results, and extends reach beyond a single issue. It warns advertisers against short bursts, promotes steady, seasonable display ads, and stresses consistency over one big burst.
In Plains Georgia Edwards and Parker praise Chamberlain’s Pain Balm for rheumatic and back pains. The piece includes farm advice on horse care, harness fitting, and humane, patient handlers, urging workers to share water with horses and keep tools in repair.
The Vandalia Line resumes through Pullman Buffet Sleeping Car service from St. Louis to Mackinaw via Terre Haute St Joseph Grand Rapids and Petoskey Bay View. The southbound last car departs Mackinaw Sunday night September 26 1897. For details contact the nearest Vandalia Line Agent or E A Ford General Passenger Agent St Louis.
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