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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Feb 21, 1925
Page
16
A feminine focused beauty shop on the fourth floor showcases booths for bobbing, shampooing, facials, marceling and nail finishing. It features three bobber chairs, mirrors, private booths, a hair goods room, and expert specialists dedicated to specific beauty processes.
The Paul Davis company unveils a fourth floor feature with a ladies restroom lounge, adjoining washrooms, private desks, and magazines aimed at comfort for shoppers and their companions. A Waterloo made radio and Cheney phonograph department enhances the floor with demonstrations and a potential broadcasting station. Mychingen shades in millinery and evening wear complete the seasonal display.
The season sees novelty in how jewels are worn with pastel dyed pearls, matched earrings and bracelets, and two row pearl necklaces. Spinelly popularizes a platinum chain with a baroque pearl, while imitation bracelets mimic costly stone designs. Elaborate jeweled hat pins and two headed pins offset high crown hats in spring millinery.
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