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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Feb 21, 1925
Page
15
Readable text describes a two floor department store highlight on the second floor with home linens bedding silks patterns junior and children’s wear and a modern pattern cabinet. It notes glass cases sliding doors lighting fixtures and a tube cash system to showcase blankets linens and undergarments for women and children.
An ornate electric sign for the Davis store, designed by Fish Sign Company and Waterloo Construct, proclaims miles of visibility. The showroom features large display cases, walnut corset shelves, mirrors, counters, two fitting rooms, and extensive reserve stock storage for orderly presentation.
A modern building uses a sump under the basement floor to keep the area dry. The tiled basement drains to a nine foot deep, four foot wide sump with two ejectors for continuous, dry operation since the floor sits seven feet below the sewer level.
Paul Davis Dry Goods adds three new Hupmobile delivery trucks with enclosed cabs and blue wheels. The system operates twice daily with 10 am and 3 pm routes covering east and west, plus special service. James Bolster leads the department, overseeing fast in-store to delivery room handling.
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