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Waterloo Evening Courier in Waterloo, Iowa

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Newspaper

Waterloo Evening Courier

Location

Waterloo, Iowa, United States of America

Date

Feb 21, 1925

Page

17

Ideas Fancies of Spring Fashions Delight Parisians to Bologna

Parma violets adorn ostrich feather fans hats of straw and felt and dresses. The shoulder flower whether gardenia carnation or chrysanthemum is essential. Bright yarn embroidery and peasant inspired motifs enrich two piece dresses and coats. Top trimmed hats dominate the moment with variety in crown treatments. Velour hats grow in popularity while the all straw hat makes a comeback. Bangkok ranks very high for title notes.

Parma Bulgaria Hungary Czecho-Slovatia Russia Scandinavian Dobbs Grande Maison de Blanc Paris iEven Bangkok

Fashion notes on straw hats and spring trims

View of the Fifth Floor Housewares department discusses straw hats and trims for spring. Milans and milan types draw attention along the main floor and in specialty shops as straw remains in demand for embroidery and crown decorations. Ribbon hats, faille grounds, and velvet ribbons shape top treatments and color accents.

One Master Key Unlocks All Doors in Paul Davis Store

A unique master key used with the Paul Davis building can unlock every lock in the store, including the front door engine room and stock rooms. Only one exterior door can be opened from outside after hours, aiding the night watchman in monitoring after business hours.

Paul Davis Nuight

Cork Carpeting Reduces Fatigue for Store Employes

Cork carpeting is installed behind counters on the first floor to mitigate fatigue from standing on nonresilient terrazzo marble. A sunk cork underlayment and soft under carpeting enhance comfort for salespeople who stand all day. Blonde tones described as flattering appear in silks and woolens for various outfits and accessories.

Bargain Squares on First Floor Highlight City Store Innovation

A city store showcases large bargain squares on the first floor. Made of walnut, the square display units have drawers and shelves for stock beneath four counter sides. They feature daily varied bargains offered by different salesmen.

Also Mentioned on This Page

Pima Ahenika Enti Ae Uable Phoenix Hosiery Waterloo Construction CO Waterloo, Iowa Park Road Nee le Dawes Mourrh Davis Northwestern Bell ‘Telephone Company Milady Will Tiller and Garrabrant the Plaza Shop Marcelling Shamipooing Manicuring
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