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Newspaper
Waterloo Evening Courier
Location
Waterloo, Iowa, United States of America
Date
Feb 19, 1920
Page
9
Waterloo's auto market boasts 46 makes and 54 businesses selling cars, trucks, parts, and repairs. The Waterloo Evening Courier and Reporter lists a vast showroom network and frequent shows at the Forum as buyers pick from a wide array of brands and models.
Paul Davis president of the Retail Merchants association says the upcoming Forum auto show will interest the community and educate residents. He notes cars are no longer a luxury but common in business and travel and urges local patronage to boost Waterloo’s event. He offers good luck to the automilemen and calls for strong community support.
Article cites J Walker Drake, head of the National Automobile Chamber of Commerce, stating that nine tenths of the world’s cars are built in the U S and exports neared 75 million dollars in the first nine months of 1919 with potential annual totals above 100 million. It notes foreign demand, domestic production pressures, and American makers pursuing overseas business as buyers seek American connections. Also includes brief notes on battery additives and farm-market access.
Cadillac headlamps do not diminish light. The tilting headlight deflects beams to the road 75 feet ahead, preventing glare for approaching drivers. Explained by C A Morris of Morris Motor Car Company, the system concentrates brightness on the road ahead when tilted, while normal use projects beyond 300 feet.
An advertisement promises a high priced limousine feel without the big upfront cost or ongoing expenses. It pledges a comfortable dependable motor car every day of the year, ready to go in shine or rain, mud or not.
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