Newspapers best for ad dollars
UPI business columnist Leroy Pope examines why newspapers remain attractive for advertisers, noting steady reach, local targeting, and cost efficiency despite digital growth.
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Newspaper
Washington Evening Journal
Location
Washington, Iowa, United States of America
Date
May 15, 1972
Page
6
UPI business columnist Leroy Pope examines why newspapers remain attractive for advertisers, noting steady reach, local targeting, and cost efficiency despite digital growth.
Iowa officials consider new penalties for arrests during riots and unauthorised demonstrations. Public Safety Commissioner Michael Sellers says a study will shape possible legislation next year and notes current statutes grant broad authority to law enforcement.
The Women's Caucus urges proportional representation at the Iowa Democratic State Convention aiming to send more women to Miami. Leaders plan a Friday meeting at Hotel Fort Des Moines, mail voter outreach to 2,500 female delegates, and consider challenging the 46 Iowa delegates on sex discrimination if needed.
Television schedule snippet shows multiple channels listing primetime lineups for May 15 and 16. Notable programs include Gunsmoke Lucy Doris Day Sonny and Cher Five-O Cannon ABC Movie and NBC Movie along with talk shows and children's programs such as Sesame Street and Muppets. References to channel numbers and times appear in a dense listing.
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