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Newspaper
Warren Tribune
Location
Warren, Pennsylvania, United States of America
Date
Jun 01, 1927
Page
7
In Metzger-Wright windows several dozen balloons float in the back of a display. Each balloon bears a slogan from the Metzger-Wright campaign. The first person to submit a complete correct list of slogans will win merchandise worth $10. If no full list is received, the highest correct count wins, with ties broken by who submitted first.
Five $5 merchandise prizes are offered for the balloon release stunt at Metager Wright store. Each morning at 10 and each afternoon at 2 for the first five days, twenty hydrogen balloons will be released from the store building. One balloon labeled Prize Balloon will be redeemable for a $5 prize upon return to the store before 9 PM Saturday June 12.
In Metzger Wright Anniversary Sale, the 31st purchaser each morning wins a $5 merchandise prize. This prize system repeats across ten days of the sale, beginning with a Porch Refreshment Set as the first prize shown in the window.
The town of Warren puzzled over a striking teaser "Something in the Air" appearing ten days ago. Residents speculated until today when the Metzger-Wright List Anniversary Sale was revealed as the town’s greatest store-wide event.
The Tri-State Syndicate, organized with Metzger-Wright's, includes twelve stores across New York, Pennsylvania, Ohio, and West Virginia and drives the remarkably low prices seen in the Anniversary Sale. New York office has prepared orders and ensured timely filling of stock, reflecting the buyer power of coordinated purchasing over single merchants.
Metzger-Wright Co marks a rise from a 1896 Warren shop to a large modern building on Liberty Street. The department store showcases a one-price system, wide departments, and elevators like a New York hotel. It draws customers from Warren and beyond and participates in the Tri-State Buying Syndicate, reflecting solid growth and community trust through strong leadership and a courteous sales team.
After months of upheaval Metzger-Wright completes remodeling in time for the 31st Anniversary Sale. The multi floor overhaul showcases a Downstairs Housewares and Toyland, a Fabric and Art Goods floor, a French Gray Garment Room, and new departments including Boys’ Clothing as old sections relocate or gain new fixtures.
Question and answer prompts reveal the annual event on Metzger-Wright’s Third Floor with meat stirring coats and dresses bargains. Read the fabric sections, then visit the store during the Anniversary Sale to learn details and save. The sale touts major Boys' Clothing items and urges customers to attend in large numbers for maximum savings.
Grand promotion in Warren features daily offers and huge balloons. Metzger Wright prepares a full five floor event with new elevators, decor, and a balloon globe sign in the corner. A slogan contest promises $10 in merchandise to the top entrant. Souvenir balloons for children. Shoppers expected from Northwestern New York and beyond.
A fragment hints at weather predictions predicting heavy snow then heat with unclear timing. The text is unreadable and lacks concrete entities or dates, making precise summary difficult.
C E Metzger of the Metzger Wright Co reflects on the store policy of one price and departmentization, recounting initial skepticism from competitors and belief in proving the plan through success. He notes remodeling caused department confusion and thanks patrons, pledging continued effort and patronage.
The Metzger-Wright store debuts a redesigned Street Floor with a long central aisle and islands, relocated elevators, and a new stairway. New departments include Shoes Boys' Clothing and Luggage with Silverware relocated for better display. The layout aims to boost convenience and attractiveness for shoppers entering from Liberty Street.
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