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Newspaper
Warren Observer
Location
Warren, Pennsylvania, United States of America
Date
Jul 15, 1954
Page
10
A 1950s adman argues retailers must boost advertising to lift sales. He cites high nonpurchase rates for appliances and travel, urges local radio and weekly papers to reach buyers within fifteen miles, and stresses keeping dollars in the community through targeted promotions.
May brings 28 firms expanding plants with 11 in textile production and others in metal work plastics shoes electronics tile and food across multiple counties. Chambers of Commerce organize development commissions while towns raise funds to promote industrial growth and recreational facilities amid a regional expansion surge.
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