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Newspaper
Vindicator And Republican
Location
Estherville, Iowa, United States of America
Date
Dec 12, 1939
Page
2
Editor G A Nichols presides over the Estherville paper with Adelaide Nichols as associate editor and W E Deming handling advertising. The publication is entered at the Estherville Post Office in Emmet County, Iowa, as second class matter.
Robert J. Wolfe of Truman and Helen I. Snow of Amboy are named in a legal notice along with James W. O. Brecht of Minneapolis and Gladys L. F. McIalwain of Ceylon. The item emphasizes safety as a lasting personal habit.
Iowa State College economists report the Farm Outlook shows the farm price index at 92 in November, down from October and well below last year. Hogs, cattle, and sheep fell while poultry, eggs, and some grains rose. buying power dropped to 76. Outlook notes potential weak hog prices, mixed cattle prospects, and butter and egg price trends with demand and seasonality shaping expectations.
Ames Ind Dec 6 Miss Mildred Stokes of Iowa State College reports a survey of 150 Illinois women who evaluated 650 advertisements. They found pictures and brand names influence choice, quality appeals most, free service least, and about one fourth buy textiles or clothing due to advertising. Nationally advertised goods deemed more reliable than local or non advertised options.
Bob Hope stars in The Cat and the Canary as Paulette Goddard battles a murderous creature in a bayou mansion. The string of chills and laughs unfolds with a will dispute among seven heirs and a perilous chase through hidden passageways. Cast includes John Beals, Douglas Montgomery, Gale Sondergaard, Elizabeth Patterson and George Zucco.
A consumer, Mia Stokes, argues that emotional outcomes from improper advertising lead to unsatisfactory purchases. She urges bringing these facts to consumer attention to enable better advertising use.
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