Readership Study Finds Weeklies Outpace Dailies in Ads
BYU surveys with Utah State Press in Springville and other towns show weeklies like Springville Herald reach 40 percent of women and 34.3 percent of men with general advertising while metropolitan dailies lag at 4 to 5 percent. Small-town papers offer a slower tempo and homey spirit that boosts readership versus big-city papers. Additional surveys conducted in Heber Morgan and Kaysville used local weeklies as bases.
MENTIONED IN THIS ARTICLE
Big City
Department of Marketing
Brigham ‘Young University
BYU Journalism
Springville
Utah State Press In
Roy A. Schonlan
The
Press Association
Edilies
Schonjan
Brigham Young University
Heber, Morgan
Kaysville
Social Security Visit Notes Paycheck Policy in Vernal
Lawrence Riches, Salt Lake City SSA field rep, explains that a social security account number is an insurance policy for retirement and survivor benefits. He notes a 1 percent payroll deduction by workers and matching employer contributions. He urged correct name and SSN with employers. Mr Riches spoke at Vernal City Hall on Wednesday.
MENTIONED IN THIS ARTICLE
Lawrence Riches
Salt Lake City
Social Security Administration
Riches
College changed name for Columbia University in NYC
A note indicates Columbia University in New York City was first named King's College. The article records the historical fact of the institution’s name change from King's College to Columbia University.
MENTIONED IN THIS ARTICLE
Columbia University
New York City
King's College
LDS Church to Emphasize Indian Work
Golden R. Buchanan announced expanded LDS Church efforts to teach American Indians the Gospel using the Book of Mormon. He criticized ward officials for neglecting Indians and noted many are church members not attending due to welcome issues at chapels. A chapel is planned for Whiterocks.
MENTIONED IN THIS ARTICLE
Book of Mormon
Golden R. Buchanan
Church of Jesus Chriat of Latter-day Saints
LDS
Uliah
Buchanan
LDS Church
Uintah Basin
Tridell
Lapoint
Whiterocks
Tridell Loraine Bartlett Headline News in Community Visits
Tridell Loraine Bartlett, correspondent, reports on residents visiting relatives and hosting welfare sewing sessions. Behrman visitors from Colorado stop by, and a Bee Hive meeting hosted at Veira Mooseman’s home wraps with remarks. Val G. Ross departs for an LDS mission in Western Canada amid a farewell program.
MENTIONED IN THIS ARTICLE
Kent Morrill
Dewey Mce- Conkie
Neils Behrman
Colorado
Horace Behrman
Velma Mooseman
Lela Bartlett
Lynn Goodrich
Lela Morrill
Loraine Bartlett
Flora Harvey
Veira Mooseman
Dean Evans
C. E Merkley
MIA
Val G. Ross
LDS
Salt Lake
Canada
Laren Ross
Asher Manwaring
Harold Ross
Vernal
Loren Ross
Ivan Ross
Robert Bartlett
Tridel
Kansas
Chellis Caldwell
Charles Glines
Forrest Goodrich
Salt Lake City
Davis Morrill
Idaho
Velma Harvey
John Harvey
The
State Finance Co
Testing Dairy Cattle In Uintah County Starts Oct 26
Uintah county to begin testing all dairy cattle from October 26 to November 6 with testing cards sent to past participants. Unreturned cards will halt testing visits. pen and postcard inquiries welcome those who did not receive a card. Lions club agricultural committee discusses reseeding Diamond Mountain with state extension staff and forest service officials outlining plans to reseed and expand grass, seeking cooperation from permittees and private owners.
MENTIONED IN THIS ARTICLE
Uintah
Vernal Lions Club
Diamond Mountain
A. Golden Killburn
Extension Service
Utah State Agricultural College
Killburn
Utah
The
Lions Club
A. Harrison
Forest Service
Grant Parrish
Soil Conservation Service
Distribution of Metasequoias in ancient habitats across hemispheres
Metasequoia fossils show a wide northern hemisphere distribution with wood leaves and cones found in Alaska Greenland Spitzbergen and northern Siberia from Eocene rocks 60 million years old. In Miocene rocks about 30 million years old fossils appear in Oregon California Germany Switzerland Manchuria and Japan. It was long thought extinct about 20 million years ago as fossils did not occur in rocks younger than Miocene.
MENTIONED IN THIS ARTICLE
Alaska
Greenland
Spitzbergen
Siberia
Oregon
California
Germany
Switzerland
Manchuria
Japan
Sharp drop in Utah truck farmers returns in 1941
Salt Lake City reports show Utah truck farmers suffered the lowest net returns since 1941 due to poor markets and higher freight rates. John Gerber of the Utah Growers' Cooperative cites increased freight costs, packaging, labor wages, and ice as key factors, with hundreds of tons of vegetables lost. Cabbage and celery were hardest hit as prices rose to meet retail levels.
MENTIONED IN THIS ARTICLE
Utah
Salt Lake City
John Gerber
Man Seer
Utah Growers’ Cooperative
Sunday MLA services and local social notes
Sunday evening services were presented by the MLA with brief talks by Doris Preece Norma Haslem Velva Despain Larac Collett Nia Haslem Dean Freestone and Davis Merkley A girls chorus directed by Edith Winn sang My Creed The concluding speaker was Vene Cokett Local trips included Salt Lake visits by Mr and Mrs Bruce Watkins and others A birth announcement and various family and church activities are noted along with attendance at institutes and temple work in Salt Lake City.
MENTIONED IN THIS ARTICLE
MLA
Doris Preece
Norma Haslem
Velva Despain
Larac Collett
Nia Haslem
Dean Freestone
Davis Merkley
My Creed
Edith Winn
Vene Cokett
Uni
Charlea Robbins
Granger
Wyo
Haton Twitthell
Doreen Nore
Owl
F. Ls. Noel
Dray
Bessie Lordypins
Frank Noel
Ogden
Frets
Noel
Ronald’ Preece
L. Noel
Morning Radio Listings and Musical Segments
Radio schedule fragment lists daytime shows and musical program names across multiple themes including News On the Farm Music for Monday and various melody centered acts. Mentions include Arthur Godfrey Music, Roosevelt Varieties, Ranch Boys, Eddy Arnold Show, and Bing Crosby with a mix of sponsor like reports and variety programs.
MENTIONED IN THIS ARTICLE
Jimmy Alien
Arthur Godfrey
Roosevelt
Eddy Arnold
Mailmans
Sleepy Joe
Jimmie Allen
Kate Smith
Rhythm
Hmmie Allen
Wigglesworths
Delta Rhythm Boys
H. S
Bing Crosby
Kjam Concert Hall
Haycott
Ray Block
Ray
Radio Kids Bible Cl
Radio Kids Bible Melody
Matt Little
Market Report
Tex Ross
Also Mentioned on This Page
Mrs
James Chivers
Vernal Ave
Ford
Dearborn
Murdock Machinery CO
West Main
Vernal, Utah
Tridell Loraine Bartlett
Farm News
William C. Whitaker
British County
Flying News
Gilbert Bennett
Grand Junction
Hugh W. Colton
Steamboat Springs
Colo
Francis Feltch
C. R. Henderson
Craig
Virgil Sims
Seattle
Wash
Hyrum Dudley
Norman H North
Heber
Ernest Heloe
Price
van Hixson
Hubert Edwards
Warren Lee
Mexico
Ashley Mia
Preece
Eee
Mr. Old
Bruce Watkins
City
Harold Stevens
Ms. Stevens
Horgace Caldwell
Hls
Caldwell
Iris Tubb
San Diego
Cal
Elder
Grant Holfelz
Morris Henry
Bishop
C. L. Richens
Teachers Institute
J.C. Augard
Warren Jones
Jone
Issac M. Jones
AlHe Carlson
Fairview
Mant
Manti Temple
Ivan Batty
Clair
Batty
Ross Snow
Jensen
Mra
Kidd
Elva Bennett
M. Alvin Smith
Elmer Swett
Glenn Walker
Bull
Roy Nelson
Manilla
Nelson
Navy
AIR Adventures
T Fe
Jin
Sir Allen
Sat
Ashton’s
Vernal & Roosevelt
Joseph T. Kuar
Pron
Alex E. Carr
Secy
Deseret Federal
Deslehet
Vintah Basin
Wid
Melody Mart
Little Show
Ned
Junior
Chisholm Trail
Duchesne
Arthur
Godfrey
KJAM
Mhaste
Chisholm
the Charioteers
Modern Mood
Morton Gould
Bing Crosby Veterans News
Kiam Concert Hall
Hayloft
Hit Parade
Grande Melody Mart
Social Security
Ned and
Modern Mood News
Fred Felber
Hit Parade News
Melodic Moods
1340
Jesse Crawford
Vernal Express
Lady of the Evening
Hayloft Hit Parade News
1340 Club News
Islanders
Pied Pipers
Wilson Ames
David Rose
Three Suns
Hail Hayloft
Funnies
Funnies News
Jerry Sears
al Clauser
Harry Horlick
News
Xavier Cugat
Lyn Murray
We Hall News
Jimmy Wakely
Nat Brandwynng
Mudie
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