Advertising wisdom for readers and sellers from 1900
A compact historical excerpt on the aims of advertising, stressing capturing reader attention and building desire. It urges informing customers with original, practical product facts, avoiding jargon, and using vivid benefits. The piece includes a practical anecdote about a shaving brush sale to illustrate missed sales opportunities.
Notice to Renew Subscription for The Journal
The label on your paper warns that renewal is due now and the paper cannot be sent twice weekly for one dollar a year unless promptly paid. Do not neglect this important matter.
MENTIONED IN THIS ARTICLE
Journal
Union County
North Carolina
The Subtle Art of Guese and Finesse
An essay discusses finesse and guese as notions in card play and slang. It traces the term Guese to whist maneuvering and expands to American slang for the manner of doing things, noting a southern flavor and linking the idea to editors’ expressions.
MENTIONED IN THIS ARTICLE
Gnesse
George Vaux Bacon
Green Book Magazine
Louis the Magnificent in Blue Coat and Red Velvet Boots
The passage depicts Louis the Magnificent rising suited in a blue cloth coat with gold epaulets, a hidden white waistcoat, and satin breeches paired with high red velvet boots. His appearance emphasizes grandeur and readiness to act, despite his weight and infirmity.
MENTIONED IN THIS ARTICLE
Louis the Magnificent
Louis XVII
Among the Lions In the Dark Photo Capture Claim
The Dundee Advertiser reports A Radclyne Duguiere described a night in British East Africa when twelve Hons were observed and ten photographed with three cameras linked to a hashlight setup. He watched from concealment as each Hon appeared for a shutter press. After each event the photographer reset the gear and noted the darkness.
MENTIONED IN THIS ARTICLE
Royal Photographic Society
Dundee Advertiser
A. Radclyne Duguiere
British East Afria
Cotllain
Mr. Dugmore
Stock in Trade and Other Humorous Vignettes
A collection of quips and anecdotes contrasts a professional joke writer describing his stock in trade with short humorous exchanges. It includes scenes about mothers in law, billy goats, tramps, actors, and politics, plus a clergyman teaching energy and a pun on millions, and notes the Ohio River’s many name variants.
MENTIONED IN THIS ARTICLE
Youngstown Telegram
Not Out Jobson Pocketing Pay Envelopes
Jobson pockets his pay envelope as he jokes about good luck in baseball. Jones asks for clarification and Jobson explains the aim is to reach home without being touched, per Washington Star.
MENTIONED IN THIS ARTICLE
Jobson
Jones
Washington Star
Looking Backward Knicker Does Your Wife Understand
A brief cartoon caption pairs Knicker asking if his wife grasps leftovers, and Becker joking that she notes how she might have married them, reflecting wry domestic humor in a courtroom setting.
MENTIONED IN THIS ARTICLE
Becker
Practical Genius
A Galveston News remark calls a genius someone who can turn a molehill into a mountain and sell it as gravel. The quote frames ingenuity as overstatement and clever sale.
MENTIONED IN THIS ARTICLE
Galveston News
Endorsement Matters More Than Manufacturer Claims
A local reader weighs the value of endorsements over manufacturer statements for medical remedies. JL Rallings of Monroe, North Carolina, reports relief from backache and kidney weakness after using Doan’s Kidney Pills, bought at the English Drug Company. Foster Milburn Co. manufactures.
MENTIONED IN THIS ARTICLE
JL. Rallings
Merchant
Monroe
N. C
The Trey Q O Hearts Feature Screening
The Trey Q O Hearts is billed as the most stupendous thrilling moving picture of the times. A feature that will set the community guessing and draw crowds to the screen.
MENTIONED IN THIS ARTICLE
Times
Notice of Administration for Alfred Hess Estate
Having qualified as administrator for the estate of Alfred Hess late of Once Township this is to notify all persons holding claims against the estate to present them to me on or before the 26th day of September 1916 or this notice will be pleaded in tar of their recovery This 25th day of Sept 1914 J A Pressley administrator of Alfred Hess estate
MENTIONED IN THIS ARTICLE
Alfred Hess
Allersons
J. A. Pressley
Notice to Farmers on Carload Lime Supply at 3.60
Crow Bros announce ground lime rock sold at 3.60 per ton delivered from cars. Orders to be prepared in car and lot quantities so lime can be unloaded directly into farmers wagons. Farmers urged to place orders to be notified on arrival.
MENTIONED IN THIS ARTICLE
Crow Bros
Not Buy-A-Bale Talk The Journal Urges Timely Subscriptions
A reader note praises The Journal as the best twice weekly paper in Union County and urges prompt payment. The paper explains subscription terms, strict advance payment, and plans to remove those in arrears, urging readers to renew for another year and check their labels.
Also Mentioned on This Page
PRICE
English Drug CO
Old Reliable Drug Store
Invincible
Henderson Roller Mills
Monroe, N. C
Henry Herbert Huff
American Press Association
Los Angeles Examiner
Ohio River
Kitonocepe
Obio
Ifon
Spokane Spokesman-Review
Mystery
REX Theatre
H. B. Havely, C. E
Taylor
J. Russo & Co
McKinnon Building
Ladies’ Taylors
Charlotte, N. C
Corner
Tryon St
Paris
New York
McCall
Fashion Publications
McCall Book of Fashions
LEE & Lee CO
Lah