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Sweeteners shape behavior says Cantor and Eichler
A feature in Chemtech argues that sweetness exerts strong control over consumer and animal behavior. It notes high daily sugar intake, reinforcement of desire, and persistent consumption despite price increases, with experiments from Rutgers and statements on addiction and inelastic demand.
MENTIONED IN THIS ARTICLE
Michael Cantor
Columbia University
Dr. Cantor
Richard J. Eichler
Chemtech
American Chemical Society