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Studios use mini films to sell giant size pictures
HOLLYWOOD reports producer Arthur P. Jacobs created 15 to 30 minute mini films to summarize full length features for exhibitors and backers. He notes the clips tell the story and flavor, sometimes surpassing the final release in impact and boosting sales potential.
MENTIONED IN THIS ARTICLE
Elyria
Ohio
Chronicle-Telegram
Hollywood
UPI
Arthur P. Jacobs
Jacobs
Doctor Dolittle
Twentieth Century-Fox
Richard Zanuck
Mr. Chips
Robert Donat