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Christmas Business Prospects For Retailers In 1953 Season
Retailers expect strong Christmas sales with gains around five percent over last year but warn that aggressive promotion and sharper advertising are essential amid fierce competition. The Bureau of Advertising survey quotes executives from National Retail Dry Goods Association, Abraham and Strauss, Kirby Block & Co., Lifson’s Furniture, and other outlets predicting robust holiday demand if they intensify advertising and selling techniques. furniture and appliance sectors see the brightest potential, while men's apparel also shows solid prospects.
MENTIONED IN THIS ARTICLE
U. S
Bureau of Advertising
Edward J. Burgeson
Bureau
Burgeson
Yale Promotions
Howard P. Abrahams
National Retail Dry Goods Association
Abrahams
Dan Seman
Kirby Block & Co. Inc
New York
William A. Tobey
Abraham and Strauss
Brooklyn
Louis Rothschild
National Association of Retail Clothiers and Furnishers
Keth
NAACF
Edward A. Lifson
Lifson
Elizabeth
N. J
National Retail Furniture Association
Radio-Tv
Mort Farr
Upper Darby
National Appliance and
Radio-Tv Dealers Association
Farr