Reebok markets Iverson shoes without NBA games
With the NBA season in doubt, Reebok shifts to urban marketing for Allen Iverson shoes. Street teams place the $115 sneakers in Los Angeles bars and cities, gifting items to hip hop artists and radio DJs to spark buzz. Endorsements by NBA stars once drove sales, but brands now tie products to urban lifestyles and conversations in barbershops and clubs.
MENTIONED IN THIS ARTICLE
Los Angeles
National Basketball Association
Reebok International Inc
Allen Iverson
Reebok
Roscoe
House of Chicken & Waffles
Iverson
Kliptz
Inglewood High School
Carl Washington
NBA
Henry “Que” Gaskins
Allen
Is U.S. an oasis of prosperity Wall Sr. thinks so
New York AP report notes stock market’s reaction to a one-quarter point Fed rate cut amid global recession fears. It argues investors focus on any hopeful sign while a credit crunch and fears of Asia and Latin America’s weakness persist. Market gains followed the cut, reflecting relief and expectations of reduced lender anxiety.
MENTIONED IN THIS ARTICLE
U.S
Wall Sr
New York
Fed
United States
Asia
Latin America
Federal Reserve
Open Market Committee
Prison work programs lift inmates to skilled jobs
Lee Gibbs, after a seven year term in Texas, found immediate job offers and $8,000 savings upon release thanks to a Marietta based prison work program run by U S Technologies. The piece notes rising use of inmate labor as businesses seek skilled workers and the debate over benefits and concerns about competition and exploitation.
MENTIONED IN THIS ARTICLE
Marietta, Ga
Lee Gibbs
Lockhart
Texas
Gibbs
Marietta
U.S. Technologies
Nies
IRS bans unlimited IRA conversions and reconversions
Facing a flood of questions after proposed rules seemed to allow repeated conversions between traditional and Roth IRAs, the IRS and Treasury issued interim rules halting the practice. They now permit unlimited conversions through the end of this month and one additional conversion or reconversion between Nov 1 and year end, with tighter limits next year.
MENTIONED IN THIS ARTICLE
IRS
Congress
Vanguard Group
Treasury Department
Treasury
Unisys CEO promotes simplicity in turnaround plan
Unisys chief Lawrence Weinbach stresses a simple mantra focusing on reputation customers and employees as the company shifts from mainframe maker to computer services provider Revenue up 8 percent since January and projected over 7 billion this year First Call forecasts earnings of 1.02 per share as debt nears 1 billion payoff plan includes a 30 million ad campaign and campus recruiting to rebuild credibility
MENTIONED IN THIS ARTICLE
Blue Bell
Unisys Corp
Lawrence A. Weinbach
Weinbach
Philadelphia
Unisys
First Call Corp
Sperry Corp
Burroughs Corp
International Business Machines Corp
W. Michael Blumenthal
Treasury
Sperry
Burroughs
James A. Unruh
Blumenthal
Lawrence Weinbach
Also Mentioned on This Page
Nike Inc
Michael Jordan
Nike
John Cunniff
Liberty Correctional Institution
Bristol
Fla
Internal Revenue Service
John Ziegelbauer
Washington
Grant Thornton
Cpas
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