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The Chronicle Telegram in Elyria, Ohio

09 Nov 1986

Page 7

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The Chronicle Telegram November 9, 1986 Page 7 old newspaper archives

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Newspaper

The Chronicle Telegram

Location

Elyria, Ohio, United States of America

Date

Nov 09, 1986

Page

7

Ads push sensory, pop-up and fragrance inserts in magazines

Readers widely recall and sponsor identification rise with innovative inserts. TransAmerica spent 3 million on a pop-up ad in Time and 5.5 million copies circulated. Intervisual built a complex Dodge pop-up for Sports Illustrated. Fragrance strips, fragrance panels and cosmetic inserts gain popularity, with IBM France using a four page sound and light ad in Le Point. Vogue notes rare reader responses.

MENTIONED IN THIS ARTICLE

Grismer Honeywell TransAmerica San Franciso Time William McClare Intervisual Mexico Colombia Hearne Sports Illustrated William Tracy Dodge Trucks Detroit Giorgio Perfume Inc Beverly Hills Calif Giorgio Vogue Dorit Kehr Georgia International Business Machines Corp IBM France le Point IBM PC David Rubin
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LCCC student wins radiologic contest

Lorain County Community College sophomore Susan Marr of Amherst earned the Mary E. Adkins Award from the Ohio Society of Radiologic Technologists for best student essay. Her piece Mammography and Its Role in the Detection of Breast Cancer was chosen as the contest winner after four finalists presented at OSRT's annual meeting.

MENTIONED IN THIS ARTICLE

Elyria Lorain County Community College Amherst Mary E. Adkins Ohio Society of Radiologic Technologists Susan Marr LCCC Division of Health Careers Radiologic Technology OSRT Marr
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Also Mentioned on This Page

New Wave Magazine Parfums de Coeur Ltd Stamford, Conn Webcraft Lane Cover Girl L’oreal Revlon IBM TBM Theo Chisholm Spain Curtis Mathes Syste Midway Blvd Lorain Midway Mall West River Road Tue Thur & Fri Southgate Parma His Middleburg Hts South Euclid Akron Tallmadge Willoughby Euclid Brunswick North Olmsted Cmmec Corp Sun Chronicle-Telegram Osterman JC Penney Osterman Jewelers Mir Ohio Turnpike
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