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New wave ads bring extra-sensory magazine experience
New wave magazines feature pop-up three dimensional skylines fragrance strips and cosmetic inserts to let readers sample perfumes and makeup. Advertisers experiment with multilingual formats and music driving up costs while promising high visibility. Honeywell spent about 1 million on a three dimensional ad in Business Week showcasing integration of building and manufacturing controls.
MENTIONED IN THIS ARTICLE
New York
George Lane
Webcraft Technologies Inc
North Brunswick
Gordon Hearne
Intervisual Communications Inc
Intervisual
Honeywell Inc
TransAmerica Corp
Chrysler Corp
Dodge Trucks
Honeywell
Business Week