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Collagen Injects New Wrinkle to TV Ads
The article details Zyderm Collagen injections for smoothing crow's feet and smile lines, its TV debut, market strategy, and pricing. Collagen Corp tests TV ads after medical endorsement work, revealing a $500,000 air campaign vs magazine spend and a growing patient base in Beverly Hills and New York City.
MENTIONED IN THIS ARTICLE
Collagen Corp
Zyderm
Chestnut Street
Maureen Brunner
Collagen
Branner
Houston
Nair
Dallas
Dynasty
Entertainment Tonight
Brunner
Linda Evans
Victoria Principal
Joan Collins
San Francisco
Denver
Howard Palefsky
Food and Drug Administration
Aphrodite
Chiat/Day Inc