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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
May 24, 1924
Page
3
Alfred P. Sloan Jr describes how car prices drop with better engineering and manufacturing, while volume rises and profits per unit fall. He praises the Nash model for its craftsmanship, features, and luxury fittings, noting superior upholstery, instrument panel, and comfort as indicators of a premier auto.
Oakland publicized the endurance of six 1924 Oakland cars sent from Pontiac to prove features. Each clocked over 21,000 miles in six weeks, totaling about 125,000 miles among them with only minor repairs, underscoring four wheel brakes and performance under varied road conditions.
Durant and Star Care teams with Durant Motor Company of Michigan to train Texas dealers in proper service. R. O. Peet, factory expert, led a Texas service school with representatives from sixteen Durant and Star dealers. Fisher said dealer responsibility extends beyond sale to ongoing care, repair at fair cost, and constructive guidance. The move aims to boost owner satisfaction and set a widely adopted precedent.
Hupp Motor Car Corp releases figures showing US auto registrations climbed from 1,248,056 in 1913 to 15,222,658 by 1923 year end. President Hastings attributes the surge to the industry delivering far more value, with cars now far superior and a dollar buying less of other goods, boosting confidence and sales.
The text argues that the motorist purchases gasoline more often than any other car expense and would be astonished to learn that gasoline costs are comparatively small over a year, implying other charges dominate overall car operation.
Analyzes annual car ownership expenses including depreciation at 150 dollars per year over six years, 54 dollars interest, 30 for tires, 60 for garage, 73 for repairs, 18 for insurance, 25 for licenses and taxes, and 78 for fuel at 10 miles per day. Concludes gasoline costs total about 15 percent of upkeep.
A 1933 price comparison shows the dollar's purchasing power on essentials like housing clothing and furniture fell to 46.3 51.8 and 53.4 cents respectively. Prest-O-Lite batteries claim a $1.68 return per dollar spent, about 68 more battery value than paid. The explanation cites the growth of the automobile industry and better standardized production.
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