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Goodyear Wingfoot Logo on Cavs Jerseys Spark Deals
Goodyear will feature the Wingfoot logo on Cleveland Cavaliers jerseys joining Nike in a high value sponsorship. The deal could be worth up to 10 million a year plus potential advertising value of 710 million and up to 30 million with media tie ins. The partnership includes a 1 million STEM donation to Cleveland and Akron schools.
MENTIONED IN THIS ARTICLE
Goodyear
LeBron James
Cavs
Nike
Missouri
St. Louis
Cardinals
Cleveland
Tyronn Lue
Independence
Sue
Espn.com
Apex Marketing Group
Eric Smallwood
Utah
NBA
Cars
David Griffin
Iman Shumpert
Akron
Akron Wingfoots
National Basketball League
Wingfoots
Larry Brown
NBL
National Industrial Basketball League
National Alliance of Basketball Leagues
Ohio
Len Komoroski
Rich Kramer