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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
May 06, 1990
Page
7
Carla Marinucci surveys reaction to the film Crazy People, noting its premise that ads should tell it like it is. The piece cites bold campaigns from Volvo, New York tourism, United Airlines, Metamucil and others, and recalls real and satirical ad lines while pondering industry beliefs.
Creative staff at D'Arcy Masius Benton Bowles and McCann Erickson in Michigan use playful spaces and odd habits to spark ideas. A no phone think tank in Bloomfield Hills draws on multicolor equipment, soundproofing, and casual recreation to spark Pontiac campaign concepts.
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