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Flavors of Mexico emerge in U S
The rise of authentic Mexican cooking in the United States shifts from Tex Mex toward regional dishes. Jose Avalos, owner of 12 restaurants near Columbus, says Americans seek authentic flavors like poblano peppers. Industry data show Mexican restaurant sales rising to 15.4 billion in 2004, reflecting broader acceptance and education about true Mexican cuisine.
MENTIONED IN THIS ARTICLE
Columbus
Jose Avalos
U.S
Avalos
Mexico
Technomic Inc
Steve Anderson
National Restaurant Association
Texas
American Southwest
Rick Bayless
Chicago
Bayless
Taco Bell