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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
May 01, 1978
Page
9
A national smoker study shows high tar smokers rated MERIT as equal to or better than leading high tar brands for flavor. Interviews with MERIT smokers found 85 percent easy switches, nine in ten not missing former brands, and MERIT touted as the first major alternative delivering high tar flavor with lower tar levels.
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