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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Mar 22, 1985
Page
6
As the 1984 85 season ends, CBS and NBC show strong Nielsen performances while ABC sinks to the basement of nighttime popularity. ABC has long aimed at youth with cheesecake glamour, but public mood shifts toward mature tastes and pay TV options. Dynasty remains a bright exception amid broader decline.
NBC under Grant Tinker and Brandon Tartikoff steered by social trends toward adult audiences. The network aimed to boost Nielsen numbers by attracting upwardly mobile viewers with more brainy entertainment. This strategy fostered a rise in faithful, discerning viewers through programs like Hill Street Blues.
The piece notes CBS expanding focused female audience shows like Cagney & Lacey Kate & Allie Murder She Wrote and Scarecrow & Mrs King while ABC’s attempts with Call to Glory Moonlighting and other new fare fail to win viewers. It argues ABC once third in a three horse race faces a tough regroup under Capital Cities Communications.
Multiple couples collide as characters marry, confess, or betray. Hillary weds Bob amid illness. Daisy steals photos after intimacy with Zach. Rumors swirl of drug sources, amnesia, love triangles, and dangerous incidents. Fire, arrests, and secret plots move the narrative, with frequent arrivals and exits of key players.
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