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Housewives prefer progressive ads in TV commercials
Marketing professors Thomas Whipple and Alice Courtney report from a Ontario Canada study that 144 women, mostly married homemakers, preferred commercials showing liberated roles as much as or more than traditional depictions. Progressive ads reflecting modern relationships were seen as realistic and up to date.
MENTIONED IN THIS ARTICLE
Thomas Whipple
Cleveland State University
Whipple
Alice E Courtney
Ontario
Canada
Courtney
Toronto
York