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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Jun 08, 1955
Page
4
An advertiser profile contrasts a luck driven approach with a pragmatic plan, praising newspapers as the foundation of ad schedules. The piece notes that great advertisers choose strong markets, cover them thoroughly, and rely on newspapers for broad reach and urgency. It highlights that newspapers attract more ad dollars than any other medium.
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