New approach lifts WGCL from six month ratings slump
WGCL-FM shows spring 1986 Arbitron ratings up from a six month downturn. The teen oriented rock station had slipped by nearly a third in the Cleveland market since last summer. In January George Oliva II became VP of programming for WGCL and WERE AM, with Kim Colebrook pushing a new marketing and promotions strategy.
MENTIONED IN THIS ARTICLE
Wgcl-Fm
Cleveland Area
WGCL
George Oliva II
Were-Am
Oliva
WERE
Kim Colebrook
Wmms-Fm
George Oliva III
Radio Stations Reorganize Staff Amid Ownership Sale
Shannon Jewell describes a spring shift as Phil LoCascio joins WGCL from Syracuse to boost music with 40 minutes of hits. New voices join Dancin' Danny Wright as Commander Dave Kelly and Jodi fill key time slots while parent group negotiates a sale not yet FCC approved. Oliva notes WMMS competition shaped strategy.
MENTIONED IN THIS ARTICLE
Phil LoCascio
Syracuse
N.Y
Tom Jeffries
Oliva
LoCascio
Dancin
Danny Wright
Dave Kelly
Lansing
Mich
Jodi
Radio rivals in Cleveland battle for audience share
Oliva notes WGCL focuses on its own performance rather than WMMS moves. He says if WGCL plays hits better and longer, it will attract listeners. He concedes WMMS is a market powerhouse, blaming WGCL slip and morning personalities leaving town for its recent surge. WGCL emphasizes music strategy.
MENTIONED IN THIS ARTICLE
WMMS
Tom
Jeffries
Oliva
WGCL
WMMS CHR hybrid contrasts with WGCL pure CHR claim
Oliva compares WMMS to a CHR and Album Oriented Rock mix, noting WMMS plays 32 songs that aren’t hits yet while WGCL is positioned as a purer CHR. He argues WMIJI FM and WLTF FM are lighter rock and less competitive. Despite not fully rebounding, Oliva believes WGCL’s strategy is proving effective and just beginning to pay off.
MENTIONED IN THIS ARTICLE
Wmiji-Fm
Wltf-Fm
WGCL
WMNS
Oliva
Emmy Mixup Tops Daytime TV News
The writers of The Young and the Restless are told their Emmy for best writing on a daytime drama does not belong to them. The real winner is Guiding Light’s writing staff, blamed on a clerical error by Coopers & Lybrand. The article lists various TV casting updates, debuts, and industry moves across CBS NBC ABC and MTV.
MENTIONED IN THIS ARTICLE
the Young and the Restless
Guiding Light
CBS
Murray Weissman
Academy of Television Arts and Sciences
Coopers & Lybrand
TV Highlights And Late Night Lineup
TV schedule overview lists 6 PM to 7 PM programs including Ted Knight Show HBO movie Protocol and various music and variety shows. Highlights feature Washington Post editor Russell Wiggins interview and performances by Goldie Hawn Dom DeLuise Gene Kelly and Alfonso Ribeiro with country artists Charlie Daniels John Anderson and Randy Travis as guests.
MENTIONED IN THIS ARTICLE
Ted Knight
Marin Bugler
Russell Wiggins
The
Washington Post
Dom DeLuise
Ricky Skaggs
Connie Smith
Tommy Hunter
Gene Kelly
David Graf
Deidre Hall
Alfonso Ribeiro
Charlie Daniels
John Anderson
William Lee Golden
Oak Ridge Boys
Randy Travis
Captain Kangaroo shifts to PBS in fall gospel of TV
Bob Keeshan known as Captain Kangaroo will bring his show to public television in September underwriter School Zone Publishing. The program will continue its moral and educational approach with Mr Greenjeans Mr Moose and Bunny Rabbit. He aims to develop attitudes on drugs and other issues through music and character-led segments.
MENTIONED IN THIS ARTICLE
New York
Captain Kangaroo
Bob Keeshan
CBS
Keeshan
School Zone Publishing Co
Grand Haven
Mich
PBS
Mr. Greenjeans
Mr. Moose
Bunny Rabbit
Late Night Movie Listings and Schedule Fragments
A chaotic TV guide-style page lists films and shows across networks including HBO Cinemax TMC and Showtime. Highlights include Mad Max Star man Wanda Nevada Stormin Home Footloose A Nightmare on Elm Street The Werewolf of Washington and The Final Terror plus Saturday Night Live and various late night features and special segments.
MENTIONED IN THIS ARTICLE
TMC
Pamela Sue Martin
Steve Railsback
HBO
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