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Wendy's eyes No 2 spot as Burger King sales lag
Analysts say Wendy's near ties with Burger King to become the second largest U S restaurant chain behind McDonald's. Wendy's growth relies on mature atmosphere and late hours attracting adult diners, while Burger King faces leadership departures and shifting marketing plans amid weak salad success and store closures.
MENTIONED IN THIS ARTICLE
Columbus
Wendy's
Burger King
McDonald's
Colum
Wendy’s
U.S
Technomic
Chicago
Peter Oakes
Piper Jaffray
Oakes
Burger King’s
Bob Goldin
New England
California
Morningstar Inc
Carl Sibilcki
Brad Blum
Blum
Sibirski
Wenily’s
Wendy’s Restaurant
Gold Spring