Reality check for U S buyers signals tougher times ahead
Public attitudes expert Daniel Yankelovich predicts a shift from a three decade boom to a tougher era. He says the rich will get richer, the poor poorer, and many middle class households will struggle. Americans face a new demand for personal responsibility as expectations of government decline. TURN TO PAGE A-7
MENTIONED IN THIS ARTICLE
Yankelovich
Yankelovich, Skelly and White
New York City
Cola based soft drinks bubble bursts at tastings
A taste test ranks 13 cola varieties led by Dr Pepper and Coca Cola. Panelists include a professor, dietitian, dentist, and flight attendant, rating flavors, fizz, and syrup, while noting advertising volume may influence popularity.
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