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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Jan 28, 1999
Page
16
Kraft Foods, a unit of Philip Morris Cos, will offer voluntary retirement and separation packages, eliminating 600 positions worldwide. The move, expected to cost $150 million in Q1, aims to save over $50 million annually while leaving Kraft with about 37,900 employees.
The Washington Post announced front page color on today’s editions after upgrading presses and opening a new plant. Front page color features three senators at the Capitol impeachment trial and a Nicara guan girl arriving for a heart valve procedure. Four color sports photos appear on the front, with new color weather maps in the metro section. Eight Mitsubishi presses, bought in 1995 for 250 million, sharpen typefaces and redesign layouts, and reduce page sizes by 1 inch in height and 14 inches in width.
New York AP reports muscular wrestlers and lingerie models join football in Fox telecast of Falcons versus Broncos. About 30 advertisers pay an average 16 million per 30 seconds, totaling roughly 150 million in pre game revenue. Apple returns after 14 years. WWF and Victoria's Secret debut. Budweiser leads with five minutes 15 seconds.
In last year's Super Bowl campaign a jealous creature targeted an advertiser, aiming to steal the spotlight from rivals in a playful feud. The ad teased a high profile clash, underscored by a looming industry rivalry and a memorable crossover moment.
The 1999 Super Bowl sponsors include American Express, American Honda, Anheuser Busch, Apple, AT&T, Federal Express, First Union, Frito Lay, GM Oldsmobile and Cadillac, HotJobs, Land Rover, Mars MMs, Mail Boxes Etc, MasterCard, Monster, Pepsi Cola Go, Philips North America, Seven Up, Victoria's Secret, Visa USA, Volvo Trucks, and World Wrestling Federation. A note mentions at least a false element during the game.
A cosmetologist with 25 years in the field opens Shears to You II at 23 South Malls St in New London. Marla Helms, owner of the Ashland shop for 11 years, bought the location from Barbara Riedy and started operations Jan 2 with stylist Michelle Kitts. Helms, a New London native and EHOVE graduate, plans walk-ins and keeps a long Monday through Saturday schedule, closed Thursdays and Sundays. Her husband Don works for Garber Co. in Ashland.
The market shows broad activity with NYSE lists highlighting varied gains and losses as traders react to mixed indicators. Name brands and sectors appear across the board with several big names fluctuating, while utilities and tech show uneven momentum throughout the day.
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