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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Jan 24, 1979
Page
5
A Lorain County grocer defends its warehouse pricing at Edwards noting prices are kept low daily by cutting services and frills. The ad argues competitors misrepresent savings with "warehouse" claims and highlights customer self-bagging and bringing bags, with no weekly sales.
Edwards conducts weekly price verifications at major area grocers. When stores permit, price checks are performed openly. otherwise, selected shoppers help. If a store’s regular price matches or undercuts Edwards, Edwards lowers its own price accordingly.
Edwards describes itself as a purchasing agent for consumers, adjusting its product line to reflect wholesale costs and manufacturer allowances. The firm aims to pass maximum savings to shoppers with a focus on the best value, noting examples like Tide offered in the size with the lowest price per ounce.
Edwards markets emphasize quality over price with nationally advertised brands, Edwards brands, and tested alternatives. The store highlights fresh meats, fruits, and vegetables and cites customer feedback that quality drives shopping choice.
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