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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Jan 19, 1976
Page
2
Philip Morris unveils MERIT a 9 mg tar cigarette claiming "enriched flavor" by selecting high flavor yet low tar ingredients. Taste tests against 11 to 15 mg brands show MERIT delivers more taste with less tar. Menthol version matches or exceeds higher tar brands. Free AICO study available on request.
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