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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Jan 17, 1977
Page
8
The advertisement touts MERIT 100s as a low tar 100mm cigarette with 12 mg tar, produced by the Enriched Flavor process. It claims smokers prefer the taste of MERIT 100s as much as higher tar 100mm brands, with test data showing favorable results against brands ranging from 17 to 19 mg tar. The copy highlights MERIT, MERIT MENTHOL, and KING SIZE variants, and includes Surgeon General health warning.
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