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NBA gains momentum as Stern guides league toward profits
NEW YORK AP. The NBA enters its second Stern year with higher attendance up 7.5 percent and better TV ratings as labor disputes ease. Commissioner David Stern asserts progress on drug testing, franchise moves, and revenue sharing while warning over saturated sports media. The Clippers move to Los Angeles and Kansas City Kings push to Sacramento shape ongoing restructuring. Stern emphasizes profitability, expansion timing, and a focus on product quality to sustain growth.
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