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Reagan era Bonzo revival fuels posthumous fame
Bonzo the chimp, long buried after a fire at Universal, is reborn in pop culture under Ronald Reagan’s victory. Berkman and Blau secured ancillary rights, launching Bonzo merchandise, film tie ins, and a planned licensing push. Universal still owns film rights, but Bonzo and related products expand through International Licensing.
MENTIONED IN THIS ARTICLE
Santa Barbara
Calif
Bonzo the Chimp
Ronald Reagan
Bonzo
Ted Berkman
Rafe Blau
Universal Studio
Animal Compound
Reagan
Blau
Ilson
Universal
Tony Perkins
Jimmy Piersall
Berkman
Gordon Howard
Rea
Howard
Ronnie