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Newspaper
The Chronicle Telegram
Location
Elyria, Ohio, United States of America
Date
Dec 01, 1998
Page
6
A compact guide outlines essential steps to launch a business. It stresses studying customers to gauge demand and willingness to pay, pricing at the right level and cadence, and ensuring quality. It advises checking licensing and laws and planning capital from loans or personal funds.
Rookie Cookie Candies outlines turning private business into a public company. It explains stock, shares, and the role of investors and road shows with aims to list on the New York Stock Exchange. It defines bulls and bull markets and how stock values rise and fall.
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