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Single serve coffee pods reshape U S consumption
Disruptive single-serve brewers from Keurig shift how Americans drink coffee, with over 27 percent owning machines and 12 percent planning to buy. U S coffee demand slows as K cup packs rise, while environmental concerns and high per pound costs draw scrutiny. Starbucks history noted for triggering modern growth.
MENTIONED IN THIS ARTICLE
New York
Starbucks Corp
Luigi Bezzera
Keurig Green Mountain Inc
United States
Hernando de la Roche
Intl Fcstone Inc
Miami
U.S
Canada
Kona Haque
Ed&f Man
London
John Boyle
Portsmouth
National Coffee Association
Waterbury
Keurig Green Mountain
IRI
Cled. Keurig
Brazil
Volcafe
Ross Colbert
Rabobank International
Starbucks
Ric Rhinehart
Specialty Coffee Association of America
Santa Ana
Calif
Rhinehart
Joe DiMaggio