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Price gaps widen as cereal makers face store brands
Private label cereals pressuring branded brands as price gaps grow. General Mills Kellogg Kraft Post face higher costs while store brands stay cheaper, prompting potential price cuts. Retailers push private-label promos as analysts note retailers favor volume over brand margins. Malt-O-Meal expands, challenging incumbents with cheaper store brands and a growing private-label program.
MENTIONED IN THIS ARTICLE
General Mills Inc
Kel Ingg Co
Malt-O-Meal Co
Minneapolis
Wall Street
Wal-Mart Stores Inc
Toformation Resources Inc
Chicago
Lhke General Mills
AG Nielsen
General Malls
Kelluge
Kraft
Post Division
General Mills
Burt Flickinger II
Strategic Resources Inc
New York
Andrew Lazar
Lehman Brothers
Lehman
Brothers
Lazar
Kelloge
Ralcorp Holdings Inc
Gilster-Mary Lee Corp
Gilster
Mary Lee
West
Tremonton
Utah
Kroger Co
Safeway
Chris Neugent