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Newspaper
The Alma Record
Location
Alma, Michigan, United States of America
Date
May 02, 1918
Page
7
Building cars for Uncle Sam and for you. The gigantic test of providing for a nation is being handled as satisfactorily as possible, but if faced with two alternatives the choice is clear. Individual convenience must yield to the common goal and the nation’s interests take priority.
Buying service-tested tires is true economy. We sell only service-tested tires, the largest wearing, most trouble-free tires possible. Tires that can be depended upon to yield most miles of service anywhere. And it is never necessary to go to the maker for adjustments. We honor the guarantee here in our shop.
Ford Service Station urges owners not to accept inferior service or parts and promises lasting value through vigilant care. Experts, including mechanic Mervin Sluyter, will head repairs, ensuring cars leaving the shop are as good as new with prompt attention and cooperation from owners.
Firestone promises whole hearted service with tires built for Ford cars and all road conditions. Emphasizing careful methods and high grade materials, the ad highlights dependable performance, quick response, and fuel savings. It notes long service life with a 4,000 mile adjustment guarantee and low adjustment rates, with fitting available for tires and tubes in all sizes.
Kokomo tires promise long mileage with 5000 mile adjustments and smooth tread. The ad touts friction cushions between fabric layers to prevent wear and extend life, notes national testing favor, and states Kokomo tires built to maintain high value for money. Available in all sizes.
Goodyear tires quicken the speed of the Ford car, save gasoline and oil, cut depreciation, and lengthen the car’s life. They are built with thick tread, heavy cushion stock, strong breaker strip, and clincher fit for heavy duty hauling. Goodyear Cord tires offer faster deliveries and more profitable operation.
Purnishing the working man with a comfortable home for himself and his family. Shepard and Crapo offer modern conveniences in good neighborhoods with small down payments and weekly affordable installments. They point to farm property insurance and rent as factors of their business and note location across from the post office near the Western Union Telegraph Co. Union 406 R2 and Bell 12 are listed for contact.
The Model Bakery promotes a full bake shop with a pastry and bread department. It touts pies with real fruit flavor, crisp doughnuts, rich cakes, and Victory bread made under Food Administration standards. Wheatless day products use wheat substitutes and strict sanitary handling emphasizes quality and patriotism.
Gratiot County farmers boost sugar beet output despite an unseasonable year. Michigan Sugar Company’s Alma Plant reports $52,882.86 paid to farmers, rail freight costs, and extensive purchases of coal and materials. The plant paid $15,000 in taxes and has funded Liberty Bond drives totaling $22,500. With a favorable season and $10 per ton delivered at stations, profits are expected to rise.
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