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Newspaper
The Alma Record
Location
Alma, Michigan, United States of America
Date
Jul 27, 1916
Page
8
An old testimonial advertorial recounts Alma People’s claims and a long standing kidney cure narrative by Eera Robinson of 119 Grant Ave. The ad cites Doan’s Kidney Pills from Murphy’s Drug Store and notes a later reaffirmation of kidney relief after three years. Foster Milburn Co. of Buffalo, N Y.
Rev Thomas Brown performed a private ceremony at 720 River Avenue with only relatives and close friends present. The couple plans a three week motor trip to New York City before settling at Walnut and Pine streets. Judge Potts announces candidacy for probate re election.
Political announcement from B L Case county clerk thanking supporters from two years ago and declaring candidacy for re nomination at the August 20 1916 primary. He pledges to continue serving the county and asks for continued support.
Alma Michigan published list shows advertised letters for the week ending July 24 1916 including Earl Cristy Etta Fenner Glenn Fidler John B Leighly Mrs Wm Miller and Mrs Jesse Trapp. Undelivered letters will go to the Dead Letter Office on August 7 1916. Also an ad promotes Hollister's Rocky Mountain Tea as a stomach remedy.
News of all kinds from across Michigan condensed for quick reading. Notes include deaths in Ypsilanti and Moshewen, a North Adams cannon accident injuring a boy, strikes at Clurage Fan and Consolidated Ice, theft and auto theft cases, a fatal shotgun accident in Ypsilanti, a German priest leading a St Mary’s parish, and searches for missing men. Local church anniversaries, crop forecasts for Muskegon-Oceans County, and judicial notes from Washtenaw and other counties appear, along with transport accidents and a taxed high school project at Sault Ste Marie showing quicksand risk.
The ad claims clear skin comes from within by cleansing the system with Dr. King's New Life Pills. It describes gentle action that relieves the liver and bowels without gripe and targets all ages, urging readers to ask their druggist for a bottle.
An advertisement touts a remedy for catarrh as a constitutional treatment that reaches the blood and mucous surfaces, claims to destroy the disease’s foundation, strengthen the patient, and support natural healing. The product is sold by F J Cheney and Co of Toledo, Ohio, via mail order.
A dense collage of Alma Michigan advertisements urging Buy at Home, tire vulcanizing, hardware, clothing, sheet metal work, cigars, lumber, groceries, paper, drugs, laundry, wallpaper, and banking. Notices from local firms promote fair prices, in town service, and community boosters, with several mentions of Alma State Savings Bank and other local names.
Sanderhoff Glass hosts a fair in Alma emphasizing fair treatment for traders. The event highlights landwire pricing and customer trust, inviting local buyers to compare offers. Attendees can expect straightforward deals aligned with the motto live and let live.
An extensive critique of hypocritical advertising and mail order catalogs shows merchants misrepresent goods with flashy claims. It urges clear pricing, factual copy, and merchant handwriting to win trust, stressing personality and straightforward product details over ornate prose.
A dense set of storefront notices from Alma Michigan promoting home businesses. Stores like A R Smith Shoe Store, J M Montigel Dry Goods, D W Robinson Dry Goods, Economy Show Store, Cran dell Scott Furniture, Smith Bakery, Gratiot County Gas Co, M L Por rigo auto service, and Alm Music Store tout fair pricing, local employment, and keeping money in town while urging customers to buy local instead of outside.
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