Mistake of Small Town Merchants Failure to Grow
A study notes that many small town merchants fail to expand mainly because they neglect advertising. Local traders overlooked promotional effort, hindering customer reach and sales growth.
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Newspaper
The Alma Record
Location
Alma, Michigan, United States of America
Date
Dec 30, 1915
Page
4
Publicity push urged for small town merchants
A local column urges merchants to boost advertising with well written, readable ads. It argues timid or generic notices fail to attract customers and compares costs and returns of mailed catalogs to encourage collective hiring of ad writing help, noting big firms spend and profit.
MENTIONED IN THIS ARTICLE
Mme
Tie
Seville and Sumner Farmer's Club meets January 6 1916
The Seville and Sumner Farmer's club will meet at the home of Mr and Mrs James Garget on January 6 1916. The program includes Song Club Invocation reading minutes roll call by quotation music by Mrs James Fuller reading by Mrs Walter Ferris reports of delegates question box song Everybody and other routine items.
MENTIONED IN THIS ARTICLE
Seville and
Sumner Farmer's Club
James Garget
James Fuller
Walter Ferris
Christmas visits and local notices in Alma area
Local residents and visitors are listed spending Christmas and holiday time in Alma. Names include Mrs Anni Hamilton, Mrs Byron Watson, Miss Bernice Walker, Dr B G Sluyter, Velma Bultz, Mile Tresen Gee, J B Smith, Revcoe Harte, Mrs J A McCarty Has, Miss Mabel Wihine, Mr and Mrs Charles Brown, George Adame, Harry Staver, Mr and Mrs Paul Lallambay, Leah Wright, Lillian Wilkinson, and others. Also notes on teaching staff visiting and holiday gatherings, with references to Grain & Lanier mill prices and nearby towns. Treasurer Leo Woop cited.
MENTIONED IN THIS ARTICLE
Anni Hamilton
Shepherd
Byron Watson
Breckenridge
Alma
Bernice Walker
Carson City
B. G. Sluyter
Osteopathicski
Vermeulen Black
Union of Az—Adv
Mixes Velma Bultz
St. Louis
Mile Tresen Gee
Bert Gee
J.B. Smith the Rover
Mt. Pleasant
Revcoe Harte
Bath
Frank Bennett
J. As McCarty
Mabel Wihine
Wyatdotte
Harry Staver
Robinson’s Store
Saginaw
Paul Lallambay
Mr. Pleasant
J. A. McCarty
Mixx Leah Wright
Ithaca
Lillian Wilkinson
Nanants
Aes Grain & Lanier Gripeny
Vacaton
Felows
Creasers
Pearl Jacobs
Grand Rapids
Misk Myrtig
Cheboy
Gan
Lyde
Bio Rapids
Mixa Colin
Fem
Mate
Hrewer
Dee
W. Knapp
Merv
Ed Alverson
Ithoes
Howard Alverson
Seymour
Church Notes and Revivals At Local Congregations
A compilation of church notices lists services at J. W. Priest’s church on Gratiot with sermons on Coed Resolutions and Beginning Again, Sunday school at 11 80, weekly prayer meetings, watch night and revival plans led by Rev. George Beacock and Rev. M Rev Robinson, plus Epworth League, a free luncheon by church women, and Go-To-Church Sunday efforts across Gratiot County.
MENTIONED IN THIS ARTICLE
J. W. Priest
Epworth League
W Robinson
George Beacock
Thoburn M. E
Bay City
A. KB. Bowman
Gratiot
Tariff Keeps Six Dollar Per Ton Rate For Next Year
The contract terms remain unchanged from last year with a flat rate of six dollars per ton for the coming year. The previously planned one cent per pound tariff reduction will be retained, allowing six dollar beets to remain feasible under the current pricing.
Christmas Gatherings and Local Notices in Arcada
Ernest Stayton and families joined relatives in Arcada for Christmas. Christmas day at Harry Walston farm featured songs prayers roll call gifts and festive sled rides. Obituary notes Mrs Emil Holzheuer died after tuberculosis battle. services held and burial planned in Tawas City with family attendees.
MENTIONED IN THIS ARTICLE
Harry Walston
J. R. Wilson
LeRoy Whitman
Walton
Mr. Walatow
Santa Chius
Mrs. Walston
Emil Holcheyer
Michigan Avenue
Wilhelmine Holcheyer
Tawas City
Emil C. Holzheuer
Alma
Alvex
Holzheuer
St. John’s Evangelical Lutheran
Waidelich
Mra
William Holzhewer
Tillie Ebert
William Lott
Catarrhal Deafness and Its Mucous Tube Link
A historical notice explains catarrhal deafness arising from inflammation of the Eustachian tube mucous lining. It asserts a constitutional remedy exists and warns that prolonged inflammation can cause permanent damage. Hall’s Catarrh Cure is advertised as a claimed treatment with circulars offered free by a Toledo firm.
MENTIONED IN THIS ARTICLE
Hall
Brugtann Inet & CO
Toledo
Also Mentioned on This Page
The
Alma Record
C. F. Brown
Mt Michlaon
Farmer's Club
Market Report
George Adame
Republic Motor Truck Company
Iniddleton
Ween
Ag Rm
Wreneer
Jon
Aes
Leo| Woop
Methodist Notes
United Breth Church
Pit Church of Christ, Scientist
Bly
Ernest Stayton
Grant Hapids
Arcada
Hert Baker
Pleter
Myra Baker
Charletie
Chrismine
B. Cline
R. Duckworth
Ray Birmingham
Seward Birmingham
B. F. Cline
Arlie Conley
Delbert Conrey
Misa Fay Lindsay
Marion Hale
Ely
Thursayerento
K. J. Shinnick
Gress
Mich
Atias M. Bilryhott
Will Jansoun
Melbourne Levi
Henry Myers
M. Rothwell
Mer
Mermueten
Cash
First State Bank of
Alma Roller Mills
Jolly Hare
Ferris Center
Poland
China
Ajax
Toledo Burch
Calidonia
Harrison
Johnston
New York
D. Helman
Ralph Hall
Thos
Baker
W. E. Baker
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