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FTC Applies Same Truth Standards to Infomercials
Janet Steiger says the FTC will require infomercials to meet the same truthfulness and substantiation standards as national advertisers. She notes ongoing issues with unscrupulous infomercials, cites recent FTC actions against firms for false claims and misrepresentation, and emphasizes strict enforcement and self-regulation efforts by the industry.
MENTIONED IN THIS ARTICLE
Marketing “Association
Janet D. Steiger
Federal Trade Commission
FTC
Steiger
National Association
National Advertising Division
The
Council of Better Business Bureaus
California
Infomercial Association
Commission