The Ronco TV blitz cuts through holiday clutter
Beverly Hills based Ronco, led by Ron Popeil, lauds a Christmas heavy advertising push for its late night TV products. The ads promote Mr Microphone, Miracle Broom, Pocket Fisherman and more as December drives sales, with Popeil noting much higher reach than dime-store demos and plans for broad national exposure.
MENTIONED IN THIS ARTICLE
Ron Popeil
Sur
Beverly Hills
Ronco Company
Calif
Ronco
Voice
Popeil
Illinois
David Woodcock
Kcoptv
Flu Shot Reminder and Vaccination Recommendations
The CDC endorses last season's vaccine combination A-Brazil-78 A-Bangkok-79 and B-Singapore-79 for this winter. Experts predict the Type A strain will be most prevalent and thus most dangerous, especially for the elderly and patients with lung or heart disease. Arnold Monto of the University of Michigan notes flu activity was low last year but illness remains a risk. amantadine hydrochloride (Symmetrel) offers about 70 percent prevention and may lessen symptoms and duration.
MENTIONED IN THIS ARTICLE
Chicago Sun-Times
Centers For Disease Control
Atlanta
Brazil
Bangkok
Singapore
Hong Kong
Arnold Monto
University of Michigan
School of Public Health
Ann Arbor
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Barbizon
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