Advertising and the three classes of bargain journalism
The author divides department store ads into three classes bad, very bad, and damned bad. Bargain pages should feature honest bargains with minimal cost detail, vivid descriptions, and prominent sale prices to entice buyers while other ads preach or rely on dignity. Exclusive branding and leadings are criticized. focus on direct selling and attracting the bellwether customer.
MENTIONED IN THIS ARTICLE
Oday
Advertising to Grow Your Business Today
Read this advice on turning advertising into profit through direct results and steady annual spend. The piece urges setting a fixed yearly ad budget, measuring impact, and increasing business volume by 10 to 30 percent, offering consultation on annual contracts and inches to fit any need.
Blair girl saves orange grove from winter freeze in rural tale
Nelly Blair and her mother guard a four-tree orange grove from a freezing cold snap while dealing with theft accusations and harvest plans. Neighbors Bill Carr and brothers help haul down oranges by moonlight, enabling a windfall when markets rise. The episode shows resilience and youthful enterprise amid hardship.
MENTIONED IN THIS ARTICLE
Nelly
Mrs. Blair
Mra. Blair
Bil Carr
Bill
Blair Grove
How to Get a Position and Flow to Keep It
A short pamphlet notes cheap rules for job seekers from a large publisher. It mocks the promise of easy success, saying few readers gain real intelligence, and jokes that the author omits the chance of becoming a millionaire.
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Seymour Eaton
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Une Company
Chicago
Ibd
Nelly Blair
Carr
Carr Cabin
Bial
Jephson
Henry M. Stanley
Africa
United States
Gulf Stream
Saltor