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Springfield Sun in Springfield, Kentucky

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Articles on This Page

This newspaper page contains 4 articles. Subscribers can read the full text of each article.

Newspaper

Springfield Sun

Location

Springfield, Kentucky, United States of America

Date

Dec 02, 1908

Page

6

Advertising and the three classes of bargain journalism

The author divides department store ads into three classes bad, very bad, and damned bad. Bargain pages should feature honest bargains with minimal cost detail, vivid descriptions, and prominent sale prices to entice buyers while other ads preach or rely on dignity. Exclusive branding and leadings are criticized. focus on direct selling and attracting the bellwether customer.

Oday

Advertising to Grow Your Business Today

Read this advice on turning advertising into profit through direct results and steady annual spend. The piece urges setting a fixed yearly ad budget, measuring impact, and increasing business volume by 10 to 30 percent, offering consultation on annual contracts and inches to fit any need.

Blair girl saves orange grove from winter freeze in rural tale

Nelly Blair and her mother guard a four-tree orange grove from a freezing cold snap while dealing with theft accusations and harvest plans. Neighbors Bill Carr and brothers help haul down oranges by moonlight, enabling a windfall when markets rise. The episode shows resilience and youthful enterprise amid hardship.

Nelly Mrs. Blair Mra. Blair Bil Carr Bill Blair Grove

How to Get a Position and Flow to Keep It

A short pamphlet notes cheap rules for job seekers from a large publisher. It mocks the promise of easy success, saying few readers gain real intelligence, and jokes that the author omits the chance of becoming a millionaire.

Also Mentioned on This Page

Seymour Eaton Philadelphia Une Company Chicago Ibd Nelly Blair Carr Carr Cabin Bial Jephson Henry M. Stanley Africa United States Gulf Stream Saltor
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