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Newspaper
Southern Illinoisan
Location
Carbondale, Illinois, United States of America
Date
Dec 19, 1977
Page
9
Philip Morris led the largest tests of a new cigarette with thousands of smokers. MERITmatched or exceeded taste of higher tar brands in 11 to 15 mg ranges and later in 17 to 19 mg tests. By late 1977 MERIT drew 75 percent of its customers from high tar brands and gained rapid market traction.
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